• Ridhu

Boat, Noise Lead Wearables Shipments in India in Q3

Boat, Noise Lead Wearables Shipments in India in Q3. The new report from IDC claims that wearable devices have become affordable over the last few quarters resulting in increase in shipments. The TWS earbuds average selling price has also reduced to $57 in Q3 2020 – a YoY drop of 48.6 percent, resulting in massive shipments and growth. The earwear category, spearheaded by TWS earbuds, witnessed a 260.5 percent YoY growth in the third quarter of this year. IDC notes that Boat leads in the earwear category with 32.4 percent of market share in the third quarter, and Samsung comes in second with 15 percent share. Narrowing it down to the TWS category, Boat again led with a 26.1 percent share, and Realme came in second with 15.5 percent market share.

The watches category grew by a significant margin of 119.9 percent YoY in Q3. IDC claims that 778 thousand devices were shipped in this category ‘making it the biggest quarter since the launch of the category in India.' IDC explains that this could be due to the average selling price of watches coming down from $175 in Q3 2019 to $111 in Q3 2020. This has encouraged buyers to switch from wristbands to watches. Noise leads this segment with 28.5 percent share, Realme and Huami share the second position with 24.2 percent share.


 by Time Screen